Michael Kors is Back With Watch Hunger Stop: A Campaign to End World Hunger

World Food Day is on October 16th, and Michael Kors is back with Watch Hunger Stop, its fifth annual campaign to end world hunger.

“Hunger is a global problem but it’s also a solvable one,” said Michael Kors in a statement. “However much you choose to get involved, you will make a real difference in someone’s life. One of my dreams is to see a world with Zero Hunger, and we are working hard with the United Nations World Food Programme to make that a reality. I’m proud of what Watch Hunger Stop has been able to accomplish so far, but we’re not done. So we continue to work together to zero.”

In partnership with the United Nations World Food Programme (WFP), Michael Kors has released a limited edition t-shirt designed by Brazilian-American multimedia artist Eli Sudbrack. Printed with a dynamic design which celebrates the United Nations’ goal of achieving Zero Hunger globally by 2030, the t-shirt features the number zero adorned with splotches of textured colours, each one representing a country impacted by hunger. For every t-shirt sold, Kors will donate 100 meals to children in need, meaning that 100% of the profits will be going to this cause. The designer will also give 100 additional meals when customers “wear it and share it” through “selfless selfies,” posted with the hashtag #watchhungerstop.

“When I was invited to this project, I was so happy to finally do something where I could reach out and help people’s lives in a very concrete way,” adds Sudbrack. “I think every artist should do more of this, especially in the world we live in now. I come from a country that has a lot of issues with hunger and education. If you can solve those two problems, the world would be different.”

Photography Courtesy of Michael Kors

Last year, WFP provided meals to over 18 million children in 60 countries. This year, the campaign will continue its partnership with Kate Hudson, who has been actively involved in using her influence to support this cause. 

“There’s something so simple but so deeply important about the work that the World Food Programme does,” says Hudson. “It is not just that [WFP] feeds children—though they do that and it’s incredible. They also work to support families and education and local economies, working towards a bigger picture that enables communities, and ultimately countries, to get back on their feet. I really do believe that if we work together at this, we will see an end to world hunger.”

Photography Courtesy of Michael Kors

New to the initiative this year is actress and singer Hailee Seinfeld, who participated in the 2017 Micheal Kors The Walk street style campaign.

“It was an honour to team up with Michael Kors again, this time for such an important, worthy cause,” says the actress and singer. “All children deserve to have their basic needs met in order to fulfill their greatest potential. If we band together, we can end hunger for good.”

Photography Courtesy of Michael Kors

By participating in initiatives like Watch Hunger Stop, every contribution can bring food and a better future to hungry children globally, and bring our world’s hunger down to zero.

T-shirts are now available for purchase online ($48 CAD).

 

 

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