Kim Kardashian Is Launching an Affordable Eyewear Collection - Everything's Under $100

Kim Kardashian is known for having pretty expensive taste, but even she has her limits on how much she'll spend on any given product. With that in mind, she's made affordability a key selling point in her newest project: the reality star and mom of three announced that she's collaborating with Israeli eyewear company Carolina Lemke on a collection of sunglasses that will retail for less than $100 each.

"It's a little crazy how expensive sunglasses can get," Kim told Vogue about the new line. "Especially if you lose your sunglasses a lot, or if you tend to break them or scratch them. I felt like the quality [of these sunglasses] was so high-level, and the price point was really reasonable, and I really liked how open they were to different design ideas." The new collection will kick off Carolina Lemke's expansion into the US, an idea that was apparently introduced during a casual dinner conversation.

"We were all having dinner one night and met some of the owners, and it was just so organic," Kim said. "We were talking about how they should launch in the U.S. because they hadn't done that yet, and we all loved the idea [of a collaboration], so it just magically came together."

The collection will feature a wide range of styles, "from big shield glasses to more sporty glasses and '90s shapes," and it'll officially be available for purchase on April 3. Read ahead to see a couple of product teases.



from POPSUGAR Fashion https://ift.tt/2T9J1iu

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